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Accountants On Purpose

Dec 7, 2020

Imelda Alexopoulos is a Partner at PwC, where she leads the firm’s Financial Advisory Practice and Business Align and Connect.

With 12 years experience in professional services, Imelda is passionate about working with organisations to identify opportunities to utilise technology to create efficiencies and help emerging businesses scale and accelerate their growth.

Her clients range from start-ups and small to medium enterprises, to large public companies, to multi-national and not-for-profit organisations across a very wide range of industries.

In addition to this Imelda also leads the Incentives and Innovations business in South Australia, where she has successfully assisted many organisations to access various Federal and State Government grant programs.

Imelda’s story is inspiring and very touching - be sure to watch until the end.

In this episode we cover:

  • Imelda’s passion as a talented singer
  • Her surprising best and worst habits
  • Her proudest achievement of the last 3 months
  • Being on the Board of State Opera of South Australia and how it is aligned with her passion
  • Imelda’s degree in Biomedical Science and the serendipity moment that founded her accounting career
  • Co-Founding PwC’s new national business called Business Align and Connect


And much more! Check out the full episode.




  • We need to foster start-ups because without them, we do not have an ecosystem
  • Cherish the moments with your loved ones and never take them for granted







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Sarah Bartholomeusz is the founder of You Legal, an Adelaide-based law firm that provides business leaders with the confidence and certainty they need to make bold decisions within their organisations.  You Legal provides top tier consultative legal services to corporate clients, including ASX listed companies. 

Sarah's clients also call her the Goddess of Governance because she works to protect and nurture her clients’ businesses so that they can focus on having the impact that they want in the world.